27 August 2014
The holy grail of any successful online promotion is for the campaign to go viral. Creating interesting content that prompts web users to share with peers is one step to securing real-time transactions, according to the advertising publication Marketing Interactive. The Hong Kong Trade Development Council SME seminar in June, "Maximising the Marketing Effectiveness of Social Media Platforms," gave participants an up close look at this 21st century marketing formula.
According to guest speaker Clement So, Sales and Marketing Director of multinational marketing firm, Zoap Consulting Ltd, buying online is prevalent among the majority of consumers. “Rather than buying from a bookshop the bricks-and-mortar way, people now go for Amazon,” said Mr So.
Zoap Consulting is a one-stop marketing consultancy that provides search engine optimisation (SEO), Facebook marketing and graphic design services. Headquartered in Canada, the company has offices in more than 10 cities worldwide, including the first-tier mainland cities of Shanghai and Beijing, as well as a research and development office in Hong Kong.
Read more at the Hong Kong Trader