18 August 2015
Engaging content and soft selling are key to winning customers through social media.
The digital revolution has transformed the way consumers buy and how businesses sell their products. As in many developed economies, advertising budgets in Hong Kong have been shifting from traditional channels such as television and magazines, to digital outlets. Consumer ability to research products on the market via the Internet means businesses, including SMEs, have to devote more resources to raising their profiles online.
(Picture caption: Sam Hui of the Hong Kong Association of Interactive Marketing, speaks at an HKTDC marketing workshop on using social media)
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